Hellas Group showcases at 8th CIIE and hosts Greek National Reception

As a veteran participant in the China International Import Expo (CIIE) and a key partner of Enterprise Greece Invest Trade, Hellas Group – based in Shanghai's Changning district – presented a variety of Greek-themed exhibits this year.

Enterprise Greece Invest Trade's booth at 8th CIIE. [Photo/WeChat ID: shchangning]

Their booth highlighted the finest of Greece, presenting a variety of high-quality products under the theme "The BEST of Greece", including beauty, food, spirits, and travel.

Hellas Group presented renowned Greek brands, including the skincare line KORRES, Elaion extra virgin olive oil, honey from citrus and pine forests, premium wine Zeropos, and engaging attractions like the Paradox Museum. Attendees also had the opportunity to visit stunning properties, such as Santorini Love Mansion and Cyprus Villas, as well as Greek cultural and creative items inspired by mythology.

Various products at the booth. [Photo/WeChat ID: shchangning]

The booth featured interactive activities like mystery product boxes and tastings. Visitors sampled Greek wines, Mediterranean salads, and genuine Greek yogurt, allowing them to experience Greece's rich flavors.

Enterprise Greece Invest Trade's Display. [Photo/WeChat ID: shchangning]

During the expo, Enterprise Greece hosted the Greek National Reception, which was organized by the Hellas Group. Around 300 entrepreneurs, diplomats, and business leaders joined to discuss the future of China-Greece cooperation.

Hellas Group's CEO, Pavlos Kontomichalos, highlighted the company's dedication to promoting the Greek lifestyle to China and beyond, while Enterprise Greece emphasized the importance of increasing Chinese tourism and investment in Greece.