Jinshan's heritage brands gain fresh momentum at 8th CIIE
The eighth China International Import Expo (CIIE) concluded on Nov 10, and Shanghai's Jinshan district heritage brands drew worldwide attention. Their presence underscored how tradition and innovation now drive new quality productive forces.
Maruishi's booth at the 8th CIIE. [Photo/WeChat ID: jinshanrongmei]
Shanghai Phoenix Bicycle Co presented under the theme of smart cycling and natural coexistence, showcasing its high-end lines: Maruishi, Phoenix2097, and Fnix. The booth combined cutting-edge technology with Oriental aesthetics to create a visionary cycling space.
Phoenix's bicycle at the 8th CIIE. [Photo/WeChat ID: jinshanrongmei]
A three-meter holographic screen displayed immersive scenes of riding in harmony with nature, complemented by white gravel that evoked a dry-garden landscape. The open, boundary-free design reflected Phoenix's dedication to connectivity, openness, and shared mobility.
Phoenix revealed worldwide debuts in sports, urban, and e-mobility segments — reflecting its technological leadership and market flexibility. Its innovations include performance bikes, stylish commuters, and lithium-powered travel.
Phoenix unveils global debuts across sports, urban, and e-mobility categories. [Photo/WeChat ID: jinshanrongmei]
Under its Maruishi sub-brand, Phoenix unveiled a shaft-drive e-bike known for its quiet, low-maintenance operation. The retro city bike features Shimano internal gearing, and the "Mini Cargo" model appeals to younger riders looking for versatile urban transportation.
Fnix displayed its race-team carbon frames, built with Toray T1100/T800 fiber and weighing just 890 grams. Its electric touring bike, designed for mid-distance rides, provides a 150-170 km range — perfect for suburban adventures.
At Jinshan district's pavilion, DHS shows its pickleball series. [Photo/WeChat ID: jinshanrongmei]
Shanghai Dunhuang pipa. [Photo/WeChat ID: jinshanrongmei]
At Jinshan district's pavilion, Double Happiness Shanghai (DHS) presented pickleball products, while Marie displayed art supplies and Shanghai Dingyixing offered specialties. In the Shanghai Intangible Cultural Heritage Lounge, Shanghai Dunhuang revealed pipa and mini-instruments.
