Jinshan's cultural tourism empowers and shapes a new path for integrated development

As the 14th Five-Year Plan (2021-25) nears its end, Shanghai's Jinshan district has made significant strides in building a vibrant, beautiful, and prosperous bay area. The district has fostered industrial integration and cultivated a dynamic, eco-friendly, livable, and business-friendly environment.

LEGOLAND Shanghai Resort, recipient of the 32nd Annual Thea Award, has earned international recognition. With immersive storytelling and highly interactive exhibits, the park has become a favorite destination for families, attracting over a million visitors and setting new global records.

LEGOLAND Shanghai Resort. [Photo/WeChat ID: jinshanrongmei]

Jinshan's tourism has flourished with signature events like Shanghai Bay Area Seaside Carnival, Jinshan Tourism Festival, and the Fengjing Water Town Wedding Ceremony. These celebrations have enhanced visitor engagement, transforming increased foot traffic into sustained economic benefits.

Jinshanzui Fishing Village. [Photo/WeChat ID: jinshanrongmei]

Fengjing Water Town Wedding Ceremony. [Photo/WeChat ID: jinshanrongmei]

Shanghai Bay Area 2025 — Jinshan City Beach International Music and Fireworks Show. [Photo/WeChat ID: jinshanrongmei]

Caojing Shuike Scenic Area. [Photo/WeChat ID: jinshanrongmei]

In addition to tourism, Jinshan focuses on enhancing the synergy between culture, agriculture, commerce, and sports, creating a seamless, one-stop experience that drives regional growth.

Through integrated development, Jinshan continues to play a key role in advancing Shanghai's ambition to become a world-class tourism destination.