Oriental Beauty Valley coffee festival concludes with coffee and lifestyle market

Oriental Beauty Valley coffee culture festival concluded on Dec 19 in the park's core area, drawing large crowds to a coffee and lifestyle market that combined brand retail, aesthetic experiences, social interaction, and knowledge sharing.

Eight themed booths formed the market's busiest zone, including Oriental Beauty Valley IP stall selling badges, key rings, and phone cases, as well as a co-branded Fan Garden afternoon-tea set that became a popular check-in item.

Other booths showcased curated beauty and personal-care selections, AI interactive demos, pet-friendly therapy activities, plus community services such as free dental checkups and member benefits, all contributing to longer visits and stronger on-site engagement.

A woman takes a photo with an Oriental Beauty Valley IP mascot. [Photo/WeChat ID: fengxian310226]

Interactive check-in areas kept the energy high as Oriental Beauty Valley IP mascots toured for photos, while a social-sharing initiative invited visitors to post images with the festival hashtag to redeem themed gifts, further boosting online reach.

Coffee prepared by a professional barista is served on-site during the event. [Photo/WeChat ID: fengxian310226]

Salon sessions offered depth as professional baristas demonstrated hand-brew and latte-art techniques, led guided tastings highlighting bean origins and flavor profiles, and hosted a panel discussion on embracing the AI era, offering insights from park enterprises.

From retail and interactive experiences to education, the festival strengthened public recognition of the Oriental Beauty Valley IP, supported partners, injected momentum into urban cultural consumption and set the stage for more curated markets next year.