Xuhui district gears up for exciting New Year celebrations
Xuhui Riverside. [Photo/WeChat ID: xuhuifabu]
As the New Year approaches, Shanghai's Xuhui district is preparing to offer a unique blend of cultural, tourism, and commercial experiences.
By combining resources from the Xuhui Riverside, Hengfu Historical and Cultural Block, and Caohejing Development Zone, the district aims to create an exciting and immersive New Year celebration.
Key attractions include the West Bund Ice Rink, Hengfu Elegance Gatherings, and Xinyao Trendy Play, promising a wide variety of experiences for locals and visitors alike.
The Xuhui Riverside will be the main hub of festivities. The West Bund Dream Center will transform into a winter wonderland, offering scenic river views and a diverse array of activities. The outdoor ice rink, the largest waterfront rink in the city, will host thrilling skating experiences. International ice dance performances and a dazzling light show will brighten the countdown festivities on New Year's Eve.
The celebration ceremony will feature dance performances and themed songs, while also kicking off the New Year tourism season and unveiling premium travel routes.
Adding to the excitement, a waterfront cruise will travel between the dock and the ice rink, featuring live music and mascot interactions.
The Xiaocang Square New Year Post Office will be open from December 31 to Jan 5, providing citizens with postcards to express their New Year wishes. The West Bund Kaleidoscope Market runs until Jan 4, featuring themed markets and special performances at the West Bund Grand Theatre.
In the Hengfu Historical and Cultural Block, the "Leisurely Elegance" theme blends historical charm with modern flair. The IAPM Mall will host a Snow Realm event with unique decorations, performances, and promotions. There will also be New Year markets featuring handmade crafts, specialty foods, and artistic performances.
Meanwhile, the Caohejing Development Zone is targeting young audiences with its "Dynamic Trend Play" theme. A pop-up featuring popular IPs like FARMER BOB and the HOTTOYS COSBI Disney series will be held. The zone will offer a variety of activities, including sports and music festivals, meet-and-greets with young authors, and themed New Year's Eve settings.
Xuhui Riverside. [Photo/WeChat ID: xuhuifabu]
