People visit the Vibrant Zhejiang booth at the sixth China International Import Expo. [Photo/Zhejiang Daily]

The sixth China International Import Expo (CIIE) opened its doors at the National Exhibition and Convention Center in Shanghai, and Zhejiang's delegation showcased its rich cultural heritage with the slogan "Vibrant Zhejiang" on Nov 5.

Zhejiang's exhibition booth featured an ingenious integration of the elegant and refined Song Dynasty (960-1279) culture, aptly named "Vibrant Zhejiang."

The booth’s color scheme incorporated serene and tranquil shades of blue, complemented by understated tones, accentuating a fresh and elegant ambiance. This design further emphasized the profound cultural heritage and unique beauty of Zhejiang, reflecting the spirit of the province's millennia-old traditions.

Additionally, multiple areas were designated for experiencing Zhejiang's intangible cultural heritage, giving visitors hands-on experience with the essence of traditional Chinese craftsmanship.

An intangible cultural heritage item of Zhejiang is exhibited at sixth China International Import Expo. [Photo/Zhejiang Daily]

During the sixth CIIE, Zhejiang presented 62 vibrant intangible cultural heritage enterprises on the "grand stage" of cultural exchange. The exhibition was divided into five major sections, namely "Craftsmanship in Zhejiang," "Splendors of Zhejiang," "Tastes of Zhejiang," "Performances in Zhejiang," and "Wellness in Zhejiang."