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Zhejiang's cosmetics retail sales rise 24.7 percent

ezhejiang.gov.cn| Updated: October 29, 2026 L M S

Cosmetics retail sales at businesses above the designated size in Zhejiang reached 28.7 billion yuan ($4.31 billion) in the first half of the year, up 24.7 percent year-on-year. The province's cosmetics exports rose 22 percent to 8.01 billion yuan.

The retail sales figures cover wholesalers with annual revenue from their main business of at least 20 million yuan and retailers with at least 5 million yuan.

A regional cosmetics industry network has begun to take shape in Zhejiang. Hangzhou serves as a center for company headquarters, research and development, sales, and branding, while Huzhou serves as a demonstration hub for the industry.

Jinhua serves as a global base for smart manufacturing of color cosmetics, while Ningbo and Shaoxing serve as bases for imported cosmetics and packaging materials. Quzhou, Lishui, and Wenzhou serve as bases for developing eco-friendly cosmetics.