The blooming plum blossoms in Yongtai are as white as snow. [Photo provided to gofujian.com]

As Spring Festival approaches, Yongtai county in Fuzhou, East China's Fujian province, has become home to tens of thousands of acres of blooming plum blossoms, creating a spectacular sight.

Yongtai seamlessly blends intangible cultural heritage, local customs, and the exquisite beauty of plum blossoms, offering a range of innovative cultural and tourism activities for Spring Festival. These activities immerse visitors in a vibrant festive atmosphere while they marvel at the beauty of the plum blossoms.

The plum blossom season in Yongtai typically extends until the 15th day of the first month in the lunar calendar, during which it time itis expected to receive over a million visits from all corners of the country eager to experience this unique floral spectacle.

Furthermore, the plum blossom viewing activities have stimulated the growth of local industries including homestays, dining establishments, and the sale of specialty agricultural products, creating additional job opportunities and income streams for the local villagers.

In recent years, Yongtai has actively introduced leading green plum processing enterprises like MebaWa, fostering the development of the green plum industry. By leveraging the beauty of flowers to drive economic growth, the county has established a comprehensive green plum industry chain.

Yongtai has organized a Chinese-style winter plum viewing event to attract visitors. [Photo provided to gofujian.com]

Plum blossoms in full bloom become a beautiful winter sight. [Photo provided to gofujian.com]