A short documentary on Taizhou's morning tea culture has racked up more than 10 million views within three days of release, introducing Jiangsu city's culinary heritage to audiences worldwide.
As summer temperatures climb, a night market along the Fengcheng River has become Taizhou's most popular evening escape, drawing visitors for a free, open-air celebration of culture, crafts and waterborne fun.
Once dismissed as merely the city next to Yangzhou, Taizhou has engineered a remarkable transformation into one of Jiangsu province's most sought-after destinations.
Nestled among the famed raised-field wetlands of Xinghua in Taizhou, Jiangsu province, Dongluo village has been named one of the world's Best Tourism Villages by the UN World Tourism Organization.