A cultural tourism promotion event for Hai'an, Nantong, Jiangsu province, was held at Yuyuan Garden in Shanghai on Oct 17.

International visitors show interest in Hai'an cultural and creative products at the event. [Photo/WeChat account: hafbwx]

The event featured presentations by Hai'an tourism businesses and key projects, highlighting new tourism experiences, emerging business models and investment opportunities.

Hai'an also signed a strategic cooperation agreement with Travel Hotlines to strengthen cooperation between the two regions in sharing tourism resources, exchanging visitors, promoting travel routes, and building tourism brands.

At the event, four themed exhibition areas were also set up, showcasing Hai'an's local specialties, cultural and creative products, intangible cultural heritage and investment appeal. 

At a tie-dye experience area, several overseas visitors tried their hand at the traditional craft under the guidance of staff. Liana, a visitor from the United States, was drawn to the tie-dye products on display. Amazed by the intricate designs, she purchased two kerchiefs on the spot.

The event was also livestreamed simultaneously through Hai'an's official WeChat and Douyin accounts, as well as the "Yue Hai'an" ("悦海安") app, receiving nearly 100,000 views.