The cultural tourism section highlights traditional cultural tourism such as Yimeng red cultural tourism, cultural leisure tourism, and rural cultural tourism.

It mainly promotes key Shandong cultural tourism projects including Nishan Holy Land, Taierzhuang ancient town, and Qingdao Music Valley, as well as tourism brands, performing arts, development achievements of creative tourism products, and cultural tourism commodities.

The exhibition area for traditional cultural inheritance and innovation features 27 outstanding enterprises to showcase the industrialization and branding of Shandong's well-known traditional culture. The exhibitors included Huaguang Ceramics Co and Shandong Sea porcelain Culture Co, as well as other brand enterprises.

The cultural science and technology section displays achievements in the integration of culture and technology, as well as the digital cultural industry. Nine leading cultural and technological enterprises including Hisense Group and Goldon Digital Creative Co have brought new products and technologies to the fair covering AI smart TVs, artificial intelligence, cultural education cloud platforms, and 3D printing.

The exhibition area for intangible cultural heritage and folk handicrafts mainly displays those that have achieved industrial development through creative transformation and innovative inheritance, such as Lu painting art, New Year pictures on Weifang kites, Lu brocades, and Linshu willow weaving.

A total of 26 intangible cultural heritage and traditional craft enterprises or inheritors were selected to participate in the exhibition.

The exhibiting company Kong Fu Seal Pavilion has applied an online model to the traditional seal cutting culture industry, generating sales of 170 million yuan ($24.72 million) in 2018. The products of Liangzi Black Pottery Co cover thousands of varieties and have been exported to more than 70 countries and regions through online and offline sales.

A booth displaying Shandong's traditional jade carvings and seals attracts many visitors at the 15th China (Shenzhen) International Cultural Industries Fair. [Photo/iqilu.com]

Ceramics produced by Shandong-based enterprises are on display at the 15th China (Shenzhen) International Cultural Industries Fair. [Photo/iqilu.com]

A performer from Qufu's Nishan Holy Land tourism area transcribes quotes from Confucian classics at the 15th China (Shenzhen) International Cultural Industries Fair. [Photo/iqilu.com]