Xiangzhou District, Zhuhai

The Hengqin MixC World Exhibition Center was unveiled on April 23, offering a prelude of the massive assembly of retail, wholesale, business, leisure, and entertainment venues to come.

Hengqin MixC World

The occasion was the 2nd anniversary of what is formally known as the China (Guangdong) Pilot Free Trade Zone Hengqin Area of Zhuhai. The Guangdong FTZ -- Nansha in Guangzhou, Qianhai and Shekou in Shenzhen, and Hengqin in Zhuhai -- was established to spur economic motivation. Each area is taking advantage of proximity to Hong Kong and Macao to mutually build the economy, foster closer relationships, attract high-end talent, and launch innovative startups.

Hengqin MixC World is fulfilling that promise as what will become "one of the most sustainable and integrated city centers in Southern China."

Rendering of Hengqin MixC World

The site near the Tianmu River and Hengqin Mt will have floor space of nearly 4 million sq m. The mix includes a Central Green Belt comprised of MixC Ave, Retail Axis, Waterfront Promenade, National Pavilions, Expo & Convention Centre, a hotel, duty-free mall, retail high street, and F&B outlets.

Hengqin MixC World

Taking the forms of National, Corporate, and Corporate Ally pavilions, Hengqin MixC World focuses on hi-tech, cultural and creative, boutique exhibition and trade, and medical and healthcare industries. It also will feature O2O (online to offline), exhibitions and fairs, wholesale and retail outlets, and headquarters economy, according to an executive.

Developers of the 50-billion-yuan ($7.5 billion) undertaking are China Resources Land Ltd, Macao-based San Fong Wang Property Development & Investment Co Ltd, and China Resources Trust.

Hengqin MixC World [Photos courtesy Zhuhai Daily]

Among hundreds of guests attending the MixC ceremony were Ma Jian of the Liaison Office of the Central People's Government in Macao; Hengqin New Area Administrative Committee deputy director Cai Linyan; World Federation of Chinese Entrepreneurs Organization CEO Ren Hui; and Yim Salin, consul general of the Royal Consulate of Cambodia in Guangzhou.