A global industrial investment promotion conference at the Zhuhai International Convention Center saw numerous contracts signed for the massive Hengqin Grand MixC project on July 31.

On behalf of Hengqin Grand MixC, Kong Xiaokai, senior vice president of CR Land, made agreements with Valeria Lanaro Enterprise, Ego Group Co Ltd, Golden Maple Holdings Pte Ltd, China Resources Healthcare Group Ltd (CR Healthcare), and other domestic and international companies.

Together with Valeria Lanaro Enterprise, a top-notch fashion agency and consultant company, Grand MixC will focus on European fashion brand resources and international luxury brands to promote a multidimensional fashion venue integrating fashion, shopping, and culture -- European Fashion Town.

Hengqin Grand MixC

In addition, Grand MixC will cooperate with S++ (Shanghai) Co Ltd to establish a global sports domain -- S++ Mall, which will combine leisure activities with healthy lifestyle, business, hotel, and office. With a blend of innovation and fashion, it is to be a guidepost for urban life.

Hengqin Grand MixC is being developed by China Resources Land Ltd (CR Land), one of the most influential comprehensive real estate developers in the Chinese mainland; along with Macao-based San Fong Wang Property Development & Investment Co Ltd and CR Trust. Mixc is a 50-billion-yuan mixed-use and dynamic new city center that is to be completed in 2018. It covers a floor area of over 2 million sq m, and is to create over 50,000 jobs and generate nearly 1 billion yuan ($149 million) in tax revenue each year.

It targets boutique trade and exhibition, healthcare, cultural and creative, and hi-tech industries. Under development is a vibrant retail and cultural destination including a duty-free mall, retail high street, and food and beverage outlets throughout.

Contract signing ceremony [Photos provided by CR Land]

Relying on China Resources Group, a state-owned giant, Grand MixC will be driven by industry and trade to help Hengqin realize its industrial ambition and change the trade structure, claimed a spokesperson.

Officials from the Ministry of Commerce, Liaison Office of the Central People's Government in the Macao SAR, Zhuhai Municipal Government, Hengqin New Area Administrative Committee, Macao Trade & Investment Promotion Institute, Zhuhai Free Trade Zone Administrative Committee, Macao Affairs Bureau of Administrative Committee of Hengqin New Area, and State-Owned Assets Supervision & Administration Commission of Zhuhai attended the conference.

Also present were business representatives from Europe and Asia, subsidiaries of China Resources Group, and hundreds of guests and mainstream media from Zhuhai and Macao.