The 2018 Zhuhai Autumn Consumption Activities & Zhuhai Shopping Festival will be grandly launched at Midtown Urban Complex opposite New Yuanming Palace off Jiuzhou Avenue in Lanpu of Gongbei on Sept 20 and will run to Dec 31.

Sponsored by the Zhuhai Bureau of Commerce and Zhuhai Daily Media Group, it is to become the city's largest and most influential business event of the year and to lead Zhuhai's new shopping trends.

Compared with the first shopping festival last year, this one will offer more varied sales campaigns among larger numbers of shopping malls to enhance the reputations of local brands, expand consumption scale, facilitate consumption structural transformation, and promote economic development with high quality.

Midtown Urban Complex off Jiuzhou Avenue in Lanpu [Photo by Zhong Fan / Zhuhai Daily]

Twenty-five major retail enterprises including Huafa Mall, Wal-Mart, and CR Vanguard will organize over 100 pro-consumption activities covering automobiles, home design, home appliances, and other goods for daily living.

According to representatives of the Zhuhai Bureau of Commerce, the festival will also make use of e-commerce platforms and new media types to deeply integrate business, tourism, culture, catering, shopping, accommodations, and entertainment.