New Collection. [Photo/WeChat account: snd-szgxqfb]
A cultural and creative flagship store called New Collection was officially opened in 2020, offering an immersive offline experience to visitors. The store is a retail complex format that integrates cultural and creative products, Su embroidery, agricultural products, exhibition function, bookstores, coffee, and aesthetics daily necessities.
New Collection and the Naked Group have joined forces to build an experience center that integrates catering, coffee, reading, children's entertainment, hand-made, and shopping. The construction of the center is expected to be completed in October this year.
The Silk Show Town has also established a digital base for Su embroidery to provide Su embroidery practitioners with services related to shared office, talent exchange, technology sharing, and market expansion.
