A view of Huzhou in East China's Zhejiang province. [Photo/WeChat account: huzhoufabu]

Huzhou in East China's Zhejiang province launched a promotional conference in its neighboring city of Hangzhou on Sept 29 as part of its latest efforts to raise its tourism profile of "seeing beautiful China in Huzhou".

The opening of high-speed rails including the Huzhou-Hangzhou section of the Hefei-Hangzhou High-speed Railway which was officially opened on Sept 22 has reduced the travel time between the two cities to just an hour.

Situated in the central part of the Yangtze River Delta, Huzhou is a city with a history of more than 2,300 years. The city has long been a production hub for silk, porcelain, writing brushes and tea.

It is also known as the birthplace of "lucid waters and lush mountains are invaluable assets" and the cradle of China's "Beautiful Village" initiative.