The International Beauty & Fashion Expo Center was opened to visitors in Huzhou, East China's Zhejiang province on Dec 17. [Photo/WeChat account: huzhoufabu]

The International Beauty & Fashion Expo Center, the largest cosmetics theme exhibition hall in China, opened to visitors on Dec 17, according to local media reports.

Located in Daixi town, Huzhou's Wuxing district, the 10,000-square-meter facility will serve as a platform for the collection, exhibition and trading of cosmetics.

The opening of the 120-million-yuan ($17.1 million) center was part of the inaugural Daixi Industrial Integrated Development Conference, during which authorities also unveiled a publicly shared brand called Shanwei Daixi. The brand will sell local food, cosmetics, tourism products and more.

Daixi is a national manufacturing hub for cosmetics and a national 4A scenic spot that has tourism facilities themed on cosmetics.

A publicly shared brand called Shanwei Daixi is unveiled at the inaugural Daixi Industrial Integrated Development Conference. [Photo/WeChat account: huzhoufabu]