The 2023 World Brand Moganshan Summit commenced in Deqing county, Huzhou, East China's Zhejiang province on May 10.

For the first time, Huzhou was designated as a venue, along with Shanghai, to mark China Brand Day, which falls on the same day.

The conference saw more than 2,500 representatives from Fortune Global 500 companies as well as governments and academic institutions from across the world discuss topics related to brand-building and explore high-quality development.

Meanwhile, more than 30 sub-forums and a host of activities, including a drone show, light show, and national brand exhibition, will be staged alongside the conference.

As the host city, Huzhou will use the event as an opportunity to promote its "Beautiful China, Dynamic Huzhou" branding.

Moganshan, or Mount Mogan, is one of the four most renowned summer resorts in China. The mountain was listed by the New York Times as one of the 45 best places in the world to visit. It is renowned for its pristine natural views, homestays, and boutique hotels.