Jinan launched its Spring Festival promotional event on Jan 22, aiming to boost consumption and enliven the city ahead of the upcoming Chinese New Year.

The event unveiled over 300 activities, including Jinan's scenic park tour map, winter travel routes, snow-themed attractions, and local shopping highlights. It also featured an online interaction session with expats from France, the UK, Italy, and Russia, who were invited to celebrate Spring Festival in Jinan.

Since 2024, Jinan has hosted a series of events that have boosted local consumption and driven cultural and tourism development. According to an official big data report of Jinan's tourism industry, online travel visits and spending in Jinan rose by 11.93 percent and 8.07 percent, respectively.

By creating unique online and offline consumer experiences that enable the public to fully experience the festive atmosphere of Spring Festival, Jinan aims to foster a joyful and prosperous holiday season.

Jinan launches its Spring Festival promotional event at Jinan Sunac Resort on Jan 22. [Photo provided to chinadaily.com.cn]

Expats and social media influencers are appointed as representative event ambassadors for the series of events during the promotional activity. [Photo provided to chinadaily.com.cn]