GUi guides local tech enterprises toward global growth

The Grand Union of Innovation (GUi) organized a field visit to Anhui Zhongtuo Beiyuan New Materials and Anhui Tongyuan New Energy, bringing together business experts to provide strategic guidance for international expansion.

The expert panel included Jiao Changming, business director for Central China at Leadong, a company that provides website building and marketing services, and Song Hong, marketing director at Top3 (Nanjing) Technology, a digital import and export service platform.

Expert team visits Zhongtuo Beiyuan New Materials. [Photo/GUi]

For Zhongtuo Beiyuan New Materials, a high-tech firm specializing in high-performance aluminum-plastic films for soft-pack lithium batteries, the team recommended focusing resources on a few strategic markets to create flagship projects, strengthening its position as a niche technology leader and building a diversified sales network that combines traditional channels with global e-commerce platforms.

For Tongyuan New Energy, a provider of photovoltaic power generation, energy storage, and electric vehicle charging, the experts advised enhancing brand independence by improving its online presence, developing an independent website, and linking with more overseas partners. They also stressed the importance of strengthening in-house sales capabilities to better convert global inquiries.

This event reflects GUi's evolving service model — delivering tailored, systematic solutions that help local technology enterprises break into the global market. GUi's aim is to move beyond solving immediate issues and help companies chart a sustainable and long-term growth path.