Digital technology transforms Luogang Central Park in Hefei, enriching tourism experience

Children experience XR Metaverse technology at Luogang Central Park in Hefei, Anhui province.

The Luogang Central Park, a prominent city landmark in Hefei in East China’s Anhui province, has seen tourists enjoying a fresh immersive experience recently with the introduction of an XR metaverse scenario. Behind this project was Hefei Scenario Application Innovation Promotion Center Co, which acts as a specialist in scenario innovation. 

Leveraging digital technology, this project addresses the common challenges faced by urban parks, such as limited interaction and cultural engagement, and creates a vibrant, interactive environment.

Anhui Yuanmeng Technology, a leader in the VR/XR and metaverse sectors, has implemented this cutting-edge project. Equipped with VR headsets and sensory interaction devices, the park's dedicated experience zones allow visitors to explore a digital world that blends virtual world and reality, allowing them to enjoy the thrill of exploring fantastical scenes.

While promoting the launch of this project, Hefei Scenario Application Innovation Promotion Center Co, identified the potential of Yuanmeng Technology's innovations and facilitated its integration into Luogang Central Park's cultural upgrade. During the process, it provided comprehensive support, from demand analysis and solution development to site coordination and operational assurance, ensuring a successful launch during the May Day holiday.

Established in August 2023, Hefei Scenario Application Innovation Promotion Center Co aims to identify and gather scenario opportunities and demands by engaging with municipal departments, district authorities, platform companies, and major industry players. It also connects with universities, research institutions, and innovative enterprises to collect and process new technologies, products, and innovative solutions.

The center actively organizes project presentations and other scenario promotion activities to facilitate the matching of supply and demand, finding scenarios for products and products for scenarios. To date, the center has served over 3,000 enterprises and organizations.

Moving forward, the center is committed to playing its role as a catalyst for innovation, promoting the application of new technologies and products in real-world settings, thereby creating more experiential scenarios that can be replicated and promoted.