Liu Guijin, first special representative of the Chinese government on African affairs and the former Chinese ambassador to South Africa, talked about the challenges faced by multinationals in China. He thinks the biggest challenge faced by multinationals in China is the cultural difference. These enterprises are not familiar with China's market, China's national conditions and Chinese culture. Moreover, to understand China's "socialist system with Chinese characteristics" needs a process for them, but in generally speaking, China's investment environment is very attractive to western multinationals.