The Greenland Global Commodity Trading Hub. [Photo/WeChat ID: hongqiaoshangwuqu]
The Greenland Global Commodity Trading Hub (G-Hub), located in the Shanghai Hongqiao International Central Business District, is a leading force in transforming exhibits from the China International Import Expo (CIIE) into retail-ready products.
Since its inception, G-Hub has actively participated in all eight editions of the CIIE, consistently converting showcased innovations into market offerings.
Strategically positioned near the National Exhibition and Convention Center (Shanghai)—the annual venue for the CIIE—G-Hub effectively transforms exhibitors into traders.
Capitalizing on the influx of international visitors during the expo, it established key national and corporate pavilions, making it an ideal platform for launching new products in the region.
The opening ceremony of the Greenland Global Lifestyle Pavilion. [Photo/WeChat ID: hongqiaoshangwuqu]
Through hosting major trade events and enhancing its national pavilions, G-Hub has enriched the shopping experience and facilitated numerous product launches, solidifying its stores as sought-after destinations for CIIE-themed shopping.
Additionally, G-Hub organizes economic and trade forums that bolster its influence, attracting government bodies, international organizations, and businesses. This helps turn forum participants into exhibitors and investors.
Since 2018, G-Hub has facilitated transactions nearing 60 billion yuan ($8.33 billion) by integrating CIIE resources, enabling international businesses to successfully penetrate the Chinese market.
It has introduced over 3,500 brands from more than 50 countries, helping thousands of products reach major Chinese markets. G-Hub has also led delegations to trade fairs across China, promoting international brands and securing a number of major trade deals.
Continuing its innovative approach, G-Hub launched China's first CIIE-themed market, with flagship stores attracting both consumers and tourists. These initiatives efficiently transition exhibits into market products, supported by cutting-edge cross-border e-commerce models.
A CIIE-themed market attracts the attention of passersby. [Photo/WeChat ID: hongqiaoshangwuqu]
