Satine organic milk, a high-end subsidiary of Chinese diary giant Yili Group wins the Guinness World Record for Sales Revenue of Organic Milk on July 10. [Photo/Yili Group]

Satine organic milk, a high-end subsidiary of Chinese diary giant Yili Group, set the Guinness World Record for Sales Revenue of Organic Milk on July 10.

Marco Frigatti, general manager of Guinness World Records' China office, announced that third-party market research had shown Satine had beaten all previous sales revenue records for organic milk products.

Organic milk is a high-quality diary product that requires certification, an extremely strict and time-consuming process, while also requiring specific pastural environments, unique production techniques and properly bred dairy cows. 

Yili Group saw an opportunity to lead the production of organic milk, filling gaps in China's organic dairy market.

Over the past decade, Satine organic milk has been at the vanguard of the industry, establishing a tracking system to monitor its entire production process and being the first product to receive organic product authentication from both China and the European Union.

As a leading dairy brand, Satine, honors its responsibility to create an organic and ecological industrial chain while advocating for a green and environmentally friendly lifestyle.

Satine packaging also uses materials recognized by the Forest Stewardship Council, an authoritative German organization that certifies and labels eco-friendly forest products and cooperates with the World Wildlife Fund on wetland and biodiversity protection efforts.

Insiders believe Satine's application of its brand influence to advocate for organic lifestyles will help it gain wider recognition among consumers.

Wang Wei, vice-president of Yili Group, said that Satine will continue its progress, beating its own world record, and serving consumers with better quality and higher standards.

Marco Frigatti (L), general manager of Guinness World Records' China office awards the certificate to Wang Wei, vice-president of Yili Group, July 10. [Photo/Yili Group]