The 2020 Xiamen International MICE Week is held in Xiamen, East China's Fujian province, on Nov 27. [Photo provided to chinadaily.com.cn]

The 2020 Xiamen International MICE Week started in Xiamen, East China's Fujian province, on Nov 27 and will run until Nov 30.

Chen Haoying, deputy director of the Xiamen municipal bureau of commerce, said at the Xiamen International MICE Cooperation Summit that a favorable business environment and complete facilities for the MICE industry are now present in Xiamen following 40 years of development.

According to Chen, Xiamen has hosted more than 70 exhibitions and 2,200 large-scale conventions this year, resulting in more than 12 billion yuan ($1.82 billion) in economic benefits.

He also welcomed more business people from China and other countries to invest in Xiamen.

During the four-day event, nearly 20 activities, including the Xiamen International MICE Cooperation Summit, the China-Foreign Countries (BRICS plus Emerging Markets) Cooperation Forum, and the Straits Convention and Exhibition Cooperation, will be held.

A 4,000-square-meter exhibition area was also established to showcase Xiamen's MICE industry, the city's favorable policies, and its renowned MICE companies.

Online platforms of the event offering more efficient and comprehensive MICE-related services were made available for MICE businesses.

People can use the platforms to access detailed information about two large professional exhibition venues, 135 starred hotels, and nearly 200 MICE service agencies.

Since its inception in 2015, the Xiamen International MICE Week has attracted nearly 5,000 experts involved in the MICE industry from more than 30 countries and regions, making it an important platform for industry players around the world.