A key event of the 2023 China Brand Day, the Exposition on China Brand 2023 opened in Shanghai on May 10.

Xiamen city in East China's Fujian province has a pavilion at the expo that showcases 18 local independent brands. Another 27 brands are displaying their products on the online pavilion.

Xiamen pavilion at the Exposition on China Brand 2023. [Photo/WeChat account: touzixiamen]

Among those attending the expo for the first time is Xiamen Airlines Co's new coffee brand Little Galley. According to the airlines, Little Galley's first outlet will open in Xiamen soon, and more Little Galley coffee products will also be launched in the near future.

A leading brand in the national coffee industry, Luckin Coffee Inc brought its new products such as Yirgacheffe coffee beans. Data shows that there are currently more than 9,300 Luckin Coffee outlets in China.

Meanwhile, Xiamen Hongfa Electroacoustic Co has brought the world's first fifth-generation signal relay to the expo. Hongfa's signal relay has a global market share of more than 25 percent, according to a company official.

Artificial intelligence company Reconova Technologies Co is displaying a number of airport smart access products and solutions. The company's smart access products are currently used in one-third of domestic civil airports.

Xiamen Yinlu Foods Group Co launched a new brand which includes peanut milk and fresh coconut juice at the expo.

Sea Dyke, a Chinese time-honored tea brand developed by Xiamen Tea Import and Export Co Ltd, has brought its limited edition Tieguanyin tea. Backed by a strong research, development and innovation team, the company has more than 150 innovation patents for tea technology.