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Technology aids cultural promotion in SND

(chinadaily.com.cn) | Updated : 2022-10-19

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Yao Jianping's livestream show is aided by digital technology. [Photo/WeChat account: snd-szgxqfb]

The technical team from VSO Cloud, a SND-based high-tech company, helped Yao with the livestream.

The show has taken advantage of 3D modeling to build a lunar surface involving technologies such as real light-and-shadow simulation, image matting, 5G plus real-time cloud rendering, and real-time camera movement.

Yao said she was greatly encouraged by the show's integration of handicrafts and technology: "We will continue to explore and let more people know the value of Suzhou embroidery in modern times."

By implementing a three-year plan on the culture and tourism industry, SND has set specific goals on digital culture, arts and crafts, and culture and tourism integration. It will strive to double the value of the cultural industry by allocating more culture and tourism resources, cultivating industrial entities, digitizing the industry, seeking integrated development, and rebranding the industry.

Statistics show that as of August, SND had 112 cultural enterprises above a designated size, three more than at the end of 2021. The revenue of such enterprises reached 16.93 billion yuan ($2.34 billion) in the first half of this year, growing 2.3 percent year on year.

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