The opening ceremony of the 14th China Embroidery Art Festival. [Photo provide to chinadaily.com.cn]
The 14th China Embroidery Art Festival kicked off at the China Embroidery Art Museum in Suzhou New District on Dec 29.
The opening ceremony included activities relating to "Intangible Cultural Heritage Embroidery Life", "Intangible Cultural Heritage Entering the Campus", and the Sino-French Cultural Association International Copyright Service Day.
The "Silk Show Town Copyright Service Trading Base" and the first authorized unit of the collective trademark of "Zhenhu town Su embroidery" were unveiled at the ceremony.
Suzhou embroidery, a national intangible cultural heritage item with a history of more than 3,000 years, originated in Zhenhu town, SND. In 2021, Zhenhu town Su embroidery was selected as part of the second batch of geographical indications of both China and Europe.
Zhenhu town is the "hometown of Chinese embroidery art" and a demonstration base of the national cultural industry. The town have emerged nearly 100 senior art professionals and more that 8,400 employees in the embroidery and related industries.
A TikTok live account is opened for Suzhou embroidery. [Photo provide to chinadaily.com.cn]
The art festival also launched a TikTok live broadcast room to promote embroidery culture to the world.
