Dang Jingpeng, an associate professor at the School of Chinese Culture and Communication at Beijing International Studies University, offered an empirical perspective.
Wu Liyun, a professor at the China Academy of Culture and Tourism at Beijing International Studies University, said technology tourism is a global trend rather than a uniquely Chinese phenomenon.
BISU were recognized at the 17th Excellent Blue Book Evaluation, with results announced during the 27th National Blue Book Annual Conference held in Hohhot, Inner Mongolia autonomous region, from Aug 14 to 15.
Domestic tourism in China hit record highs in the first half of this year, with both trips and spending posting simultaneous growth — a performance experts said underscores cultural and tourism consumption as one of the most resilient and dependable pillars of the nation's economy.
Li Pengbo, Communist Party of China secretary of the School of Tourism Sciences at BISU and a professor at the school, said the shift reflects a fundamental change in consumer values.
BISU has secured four winning projects in the 2026 International Communication Research Program, recently announced by China International Communications Group (CICG).
