In an open-air livestreaming studio in Zhucun village in Yunhe county of Lishui, a team of specialty presenters have showcased local specialties such as dried eggplant, dried bamboo shoots, and dried cowpeas.

A specialty livestreamer promotes local tea in Yunhe county of Lishui, Zhejiang province. [Photo/Lishui Daily]

According to a representative from the Yunhe County Supply and Marketing Cooperatives, this year's first live sale to support farmers generated strong sales quickly. On-site staff ensured all products were carefully inspected and sorted.

To help farmers sell their products more easily and at better prices, the cooperatives launched a rural e-commerce initiative last year. They formed a dedicated live-streaming team that uses online platforms to connect farmers directly with consumers.

Local specialties of Yunhe county. [Photo/Lishui Daily]

Farmers can contact the team through local cooperatives or online. The cooperatives then supervise product quality through thorough inspections.

To expand the program's reach, Yunhe county has built an extensive livestreaming network that includes fixed studios, mobile broadcast units, and common prosperity workshops.

The county has deployed dozens of service vehicles to form a three-level support network and has established multiple storage and distribution points to streamline local produce sales.