The 2021 China Brand Festival is set to open on Aug 7 in Hohhot – capital city of North China's Inner Mongolia autonomous region – aiming to promote domestic brands and boost regional economic growth, according to local media reports.

Since its establishment in 2007, the China Brand Festival has been held 14 consecutive times in cities such as Beijing, Qingdao, Dalian, Chengdu and Wuhan.

It is widely perceived to have a national influence, employing comprehensive communications and impressive resources.

This year there will be the opening ceremony, a regional public brand-building symposium, investment promotions and signing ceremonies, and even an urban grassland half-marathon.