A characteristic fruit industry represented by Shine Muscat Grapes has emerged in Saihan district, Hohhot in recent years.

Quality is the main factor behind the popularity of Saihan fruits. The cultivation process at the base emphasizes the use of organic fertilizers, resulting in grapes with firm flesh, high sweetness, and unique rose and chocolate flavors.

To efficiently deliver high-quality agricultural products to consumers, Saihan district has improved its sales model, combining online and offline sales. Offline, freshly-picked fruits sell out quickly upon arrival on the shelves, and community online purchasing platforms ensure rapid delivery to consumers' homes. Direct supply points in fields and pick-your-own orchards are also popular, with many residents and tourists enjoying the experience of picking fruit themselves.

Online, farmers conduct live streams on media platforms like Douyin, showcasing the excellent growing conditions and unique flavors of Saihan's characteristic fruits to viewers. Enthusiastic presentations by hosts, combined with a robust logistics system, ensure the quality and transportation of the fruits.

The impressive performance of Saihan district's agriculture is backed by precise industry planning and innovative organizational models. The district explores and implements development models such as "village collectives + cooperatives + farmers" and "enterprises + farmers", creating a complete industry chain from unified seedling cultivation, technological planting, and standardized management to order-based purchasing. It unites scattered farmers to collectively face market risks and share the benefits of industry development.

Saihan district has transformed its natural resource advantages into economic development strengths through new technology and innovative sales channels, expanding sales and benefiting the wider community.

Saihan's characteristic fruit cultivation base. [Photo/Hohhot Convergence Media]