Hohhot sees rise in international tourism
Hohhot was recently selected as one of the China's 15 Cities with Surging International Tourism.
Traditionally, Hohhot has been perceived by both domestic and international tourists as a transit hub for those looking to experience grassland culture. However, this image is being redefined. By integrating history, ecology, folklore, and industry, Hohhot has successfully developed an immersive, slow-paced tourism ecosystem, transforming itself from a stopover to a destination.
The inclusion of Hohhot and other central and western cities in this list alongside eastern coastal cities is significant. The collective rise of these cities demonstrates that sincere cultural expression, precise market positioning, and comprehensive service support can also create unique tourism appeal.
Behind this honor lie both challenges and opportunities. The enhancement of international tourism serves as a comprehensive test of a city's capabilities. Hohhot needs to continuously improve in areas such as multilingual services and payment convenience, while ensuring that commercialization does not dilute local culture. Moreover, it should use innovative communication to break regional stereotypes.
Hohhot's rise is a vivid example of high-quality development in China's tourism industry. Its success lies in its foundation of cultural confidence, focus on visitor experience, and drive for industrial innovation. As the Belt and Road Initiative progresses, this northern city, with its blend of grassland charm and modern flair, is poised to become a new window for the world to understand China.



