Hohhot has been exploring its cultural and tourism resources in recent years, earning recognition as one of China's top 15 cities with rapidly growing international tourism influence, as well as one of the city's most livable cities.

Hohhot has established over 60 national-level brands and more than 100 regional-level brands. In 2023, the city was visited over 50.58 million times by domestic travelers. By 2024, this number had increased to over 55.34 million, with total tourism spending exceeding 86 billion yuan ($12.37 billion). In the first three quarters of 2025, the city received over 47.37 million domestic visits, with total tourism spending reaching 72.8 billion yuan.

The Chilechuan Grassland has been recognized as a regional-level tourist resort, while the Mazongshan Mountain Ski Resort has become a national-level ski tourism destination. The city has hosted events like marathons and music festivals. Major events such as the 10th Chinese Exposition of Museum and Relevant Products and Technologies and the Inner Mongolia Autonomous Region Tourism Development Conference have been held. The "Chilechuan Grassland Cultural Tourism Brand" was recognized as an outstanding case for scenic and museum brands at the Culture and Tourism Brand Awards Ceremony, with over 30 million online exposures.

During the 2025 May Day holiday, the number of tourists in the scenic area increased by 154 percent year-on-year, while the area boosted road-trip tourism income by over 260,000 yuan during the 2025 National Day holiday.

The Chilechuan Grassland. [Photo/Hohhot Convergence Media]