The launch ceremony of a major online themed communication campaign was held on Sept 14, and it will run until November 2026.

The launch ceremony followed a narrative framework of past, present, and future, opening with a performance by the Hohhot Ulan Muqir Art Troupe and showcasing the development of people from all ethnic groups in Inner Mongolia as they interact, exchange ideas, and move forward together.

At the ceremony, the Top 10 Positive Energy Works of Inner Mongolia from 2025 to 2026 were announced. Scholars also delivered keynote presentations exploring the historical, cultural, and regional foundations of the long-standing interaction, exchange, and integration among Inner Mongolia's ethnic groups.

In addition, through short films, dialogues, and the sharing of personal stories, the event invited model desertification-control workers, media professionals, and grassroots representatives to tell heartwarming stories of putting down roots in the grasslands, protecting the local environment, and helping one another as neighbors. 

After the launch, media interview teams will travel to communities in Hohhot, Ulaanqab, Baotou, Ordos, and other areas to gather local stories and continue producing youth-oriented, high-quality new media content.

The launch ceremony of a major online themed communication campaign is held on Sept 14. [Photo/Hohhot Convergence Media]