Huangshan's agricultural products displayed on shelves. [Photo/article.xuexi.cn]
During the New Year holiday of 2024, "Tianyuan Huizhou" from Huangshan and "Gongxiao eHome" from Shanghai collaborated in the trade of online agricultural products, promoting the agricultural products of both regions.
Huizhou is the ancient name of Huangshan city, located in East China's Anhui province. "Tianyuan Huizhou" is a regional brand of Huangshan city. "Gongxiao eHome" is a brand integration store from Shanghai.
Over 20 Huangshan agricultural products, including preserved meats, honey, and baked goods, were available on the online sale platform. "Tianyuan Huizhou" also set up a dedicated Shanghai section on the platform to boost production and sales.
This joint effort served as a prelude to the upcoming "2024 Yangtze River Delta Anhui (Huangshan) Famous and Excellent Agricultural Product Fair (Shanghai)" on Jan 12 in Shanghai's Yangpu district.
The online platform provides seamless customer service, efficient logistics, and swift post-sales support. With just one click, customers can experience an organic lifestyle from Huangshan, choosing from an array of dry goods gift boxes, snacks, and vegetables.
Since 2023, "Tianyuan Huizhou" has been capitalizing on the integration of the Yangtze River Delta.
By collaborating with supply and marketing networks in the region, it has consolidated Huangshan's premium agricultural resources. This effort has paved the way for a direct channel to the high-end market in the Yangtze River Delta, amplifying the brand's recognition and influence.
"Tianyuan Huizhou" is tackling information asymmetry in high-quality agricultural products, boosting cross-regional sales, and creating innovative production and sales models in an effort to foster the seamless integration of agricultural e-commerce and the real economy in the Yangtze River Delta.