In a bid to foster closer ties between China and Italy and promote Huangshan's tourism brand, a group of seven major Italian travel agencies and representatives from Lonely Planet magazine embarked on a journey to Huangshan from April 19 to 21.
Their expedition commenced with a visit to Xixinan village in Huizhou, a historic enclave steeped in a 1,200-year legacy. The scenic charm, characterized by ancient architecture nestled amidst verdant foliage, captivated the visitors, leaving an indelible mark.
Travel agents take photo in Huangshan Mountain. [Photo/Huangshan Daily]
Immersing themselves in Huizhou's rich cultural tapestry, the travelers indulged in interactive sessions, exploring the region's intangible heritage through traditional crafts like paper cutting and lantern making.
Travel agents talk Huangshan Mountain. [Photo/Huangshan Daily]
The exploration continued with ventures into Huangshan's iconic landscapes, including Hongcun village, and majestic Yiping tower, where nature's splendor unfolded before their eyes, offering awe-inspiring vistas and unforgettable moments.
The event aims to deepen cultural exchange and cooperation between China and Italy. Leveraging favorable policy environments, it seeks to introduce more of China's exceptional tourist destinations to the Italian market, fostering mutual understanding and friendship between the two nations.
The visit not only showcases Huangshan's breathtaking scenery but also highlights its cultural richness, inviting travelers to experience the unparalleled beauty of this "paradise on earth."