New York recently hosted a series of events as part of the Asian Cultural Festival, spotlighting the unique natural beauty and rich cultural heritage of Huangshan. Held during Asian Pacific American Heritage Month in May, the festival celebrates the cultural traditions of Asian Americans across the United States..
The Sino-American Cultural and Arts Foundation, in collaboration with New York City authorities, the events. This event promoted the cultural heritage of Huangshan, featuring artistic performances and cultural showcases.
Huangshan's tourism companies participated in the festival to promote the Huangshan brand. Under the theme of "Misty Huangshan: A Retreat for the Soul," the event displayed curated images, banners, and English brochures of Huangshan Mountain, and offered popular Huangshan-themed cultural gifts and tea sets.
The Huangshan exhibition attracted significant attention from attendees and media. New York State Assembly members and city council members praised Huangshan's natural beauty and cultural significance. Over 100 major media outlets, including Xinhua, Phoenix News, NBC, FOX, ABC, and CBS, covered the event, amplifying Huangshan's presence to a global audience.
During the festival's opening and media reception on May 12, a large screen showcased Huangshan's promotional video. The Huangshan booth, featuring banners and exquisite images, captivated attendees, who engaged with the material and took home cultural gifts and brochures.
Chen Yingqian, Phoenix TV's senior correspondent to the United Nations, highlighted Huangshan's scenic and cultural treasures during a special presentation. The festival's performances, set against the backdrop of Huangshan's stunning promotional video, further enhanced the event's appeal.
Lily Li, executive vice president of the US-China Friendship Association and president of the Sino-American Cultural and Arts Foundation, remarked, "This year's festival showcased Huangshan's unique landscape and cultural resources, fostering greater understanding and friendship between the US and China.”