Xixinan village, a small village in Anhui province with a history spanning 1,200 years, has emerged as a top destination. It has received over 600,000 visitors in 2024, surpassing its total from 2023. Known for its ancient buildings and irrigation heritage, the village has successfully blended its rich history with modern tourism.
Recent innovations have played a key role in this transformation. The village has focused on "micro-renovations" to improve infrastructure while preserving its cultural integrity. Old houses have been converted into homestays, cafes, and creative spaces, drawing young tourists and adding new dimensions to the village's appeal.
Xixinan village boasts a long and rich history. [Photo/Huangshan Daily]
The creative economy is flourishing in the village. Businesses like Xibian 55 Cafe, which combines traditional Hui cuisine with modern culinary techniques and personalized photography services, have brought fresh, innovative energy to the village. The village has also attracted nearly 100 creative talents from major cities, leading to the establishment of research and exchange bases.
Sustainable tourism practices have been central to the village's growth. The village leverages social media to boost visibility and ensure a steady influx of tourists. Enhanced visitor services and infrastructure have also been improved during peak times, turning it into a popular destination.
The nature of Xixinan village is largely preserved. [Photo/Huangshan Daily]
Looking ahead, the village aims to maintain its momentum by hosting more cultural and recreational events, ensuring it remains a long-term tourist hotspot. This strategic blend of tradition and modernity showcases Xixinan as a model for sustainable rural tourism.
The historical house, with detailed protection outside, receives inner renovation in inner space. [Photo/Huangshan Daily]