Huangshan, a renowned national scenic area, boasts the unique distinction of being a cultural and natural heritage site. Revered as an earthly paradise, it symbolizes the natural beauty and cultural richness of China.
Tourists converge on Huangshan. [Photo/Huangshan Daily]
The turning point for Huangshan came in 1979, the beginning of China's tourism reform. Since then, Huangshan has embraced innovation and reform, establishing itself as a leading tourist destination. Notably, the region introduced a closed-loop system for attractions, allowing ecosystems to recover while maintaining sustainable resource use.
In addition, Huangshan was among the first to implement tourism management regulations, creating a solid legal framework for environmental protection. The establishment of China's first comprehensive tourism stock further reflects Huangshan's innovative approach to financing.
In 2023, the region welcomed 4.57 million visitors, demonstrating a significant increase in revenue and a shift from a ticket-dependent economy to a diversified tourism industry. As part of the "Greater Huangshan" initiative, the region is enhancing regional cooperation and international appeal.
Looking ahead, Huangshan is poised to strengthen its global reputation and drive future tourism and economic growth, confidently stepping into a new era of reform and innovation