On July 17, a travel-promoting event named "Summer rendezvous in Huangshan" was launched at the Wuhan Museum in Wuhan to encourage a visit to Huangshan.
The first-floor exhibition, featuring elements like Huangshan mountain and Huizhou-style architecture captivated visitors with the unique charm of Huizhou culture, the past name of Huangshan city.
The intangible cultural heritage market showcased creative products such as Huizhou ink, paper-cutting, fish lanterns, folding fans, bookmarks, and bamboo carvings, turning traditional craftsmanship into take-home souvenirs. In the interactive game area, tea masters demonstrated tea-making and brewing techniques, immersing visitors in the distinctive tea culture of Huizhou. Another interactive zone engaged the audience with questions about Huizhou tea culture, summer landscapes, and poetry, encouraging active participation.
Customers pick up fish lanterns, a signature of Huizhou culture, and bring them home. [Photo provided to chinadaily.com.cn]
A representative from the Huizhou Cultural Tourism Zone Management Committee highlighted plans to continue promoting local cultural and tourism resources and extend the pop-up event to more cities.
A press conference featured presentations from the Huangshan culture and tourism bureau and the Anhui Xinhua Publishing Group was also held, unveiling Huangshan’s tourism products. Recognized as a leading city for study-oriented travel destinations in China, Huangshan has welcomed 3 million study-oriented tourists this year.
Visitors wait in line to customize their Huangshan-style fan. [Photo provided to chinadaily.com.cn]
The event included performances by young Huiju opera actors and showcased promotional videos "Hometown of Chinese Black Tea: Qimen" and "Enjoying Huangshan, Delight in Taiping." Updates were also provided on the 2024 design competitions aimed at enhancing rural life aesthetics and food creativity in Huizhou.
Since 2022, the serial event has held ten successful events across various cities including Shanghai, Nanjing and Hong Kong, continuously promoting the rich cultural and tourism heritage of Huangshan.
The pop-up event offers a variety of souvenirs. [Photo provided to chinadaily.com.cn]