The "Wonderful Anhui in Dialogue with the World" 2024 Anhui Cultural and Tourism Promotion Conference was held on Sept 16 at the Palais des Nations, United Nations Office at Geneva.
More than 100 diplomats, including ambassadors from over 30 countries, such as the United States, the United Kingdom, Japan, and Cuba, and representatives from various United Nations agencies, were present at the event.
The event highlighted Anhui's efforts to integrate culture, wellness, and tourism to establish the Grand Huangshan region as a world-class destination for leisure, vacations, and wellness tourism.
Zhou Mingjie, director of the Anhui Provincial Department of Culture and Tourism, introduced the world-class leisure, vacation, and wellness tourism offerings in the Grand Huangshan region to the gathered diplomats. Wang Huixiao, director of the Anhui Provincial Administration of Traditional Chinese Medicine, promoted Anhui's wellness and health industries.
During the event, artisans from three renowned Anhui tea companies - Xie Yuda, Liubaili, and Tianzhihong -showcased Huangshan Maofeng, Taiping Houkui, and Qimen Black Tea. Guests were also gifted traditional Hui-style fish lanterns, offering them a glimpse of Anhui’s cultural heritage and unique Chinese elegance.
Additionally, the "Wonderful Anhui in Dialogue with the World" 2024 Anhui Cultural and Tourism Promotion Symposium was held on Sept 12 at the European Travel Commission in Brussels, Belgium.
Federico Sommaruga, director of Emerging Markets & Special Projects at theSwitzerland Tourism, said that Huangshan, as a world-class tourist destination that Anhui is developing, holds significant market appeal and international competitiveness. He expressed a desire to strengthen cooperation with Anhui in marketing promotion, talent training and project attraction.
Guests are gifted traditional Hui-style fish lanterns at the 2024 Anhui Cultural and Tourism Promotion Conference. [Photo/Huangshan Daily]
Guests watch a tea ceremony during the event. [Photo/Huangshan Daily]