Yixian county, Huangshan, has witnessed an international tourism boom, thanks to the optimization of China's visa-free policy.
A group of tourists from Malaysia visit the Hongcun Scenic Area. [Photo/Huangshan Daily]
Recently, a tour group from Malaysia arrived at the Hongcun Scenic Area, commencing their cultural journey in China.
Hongcun village, as a UNESCO World Heritage site, has been honored as one of the "Top 10 ancient towns loved by inbound tourists" due to its unique natural scenery and profound cultural heritage.
Malaysian tourist Li Shuen said, "I am thrilled that China's tourist visa has been extended. We can come to China for tourism and enjoy the beautiful scenery. I hope to visit China more often."
Yixian county has leveraged its abundant cultural and tourism resources to introduce special products such as historical culture explorations, intangible heritage experiences, leisure vacations, and parent-child study tours.
With the visa-free policy extending to 10 days, the inbound reception volume at Hongcun Scenic Area continues to increase, with a growth of approximately 50 percent compared to last year, said Zha Haidong, head of Hongcun Scenic Area.
Additionally, the scenic area has implemented a year-round half-price discount policy for inbound tourists and introduced convenient payment options at ticket offices and tourist centers, facilitating quick payments for inbound tourists.
An aerial view of Huongcun village. [Photo/IC]