The Huangshan Special Products Exhibition Center was launched in Riyadh, Saudi Arabia, on Feb 14.
This marks the first comprehensive appearance of Huangshan's special products in the Middle Eastern market, attracting attention from numerous local consumers, business partners, and culture enthusiasts.
The exhibition center showcases Huangshan's diverse cultural charm and high-quality products, including the internationally renowned Qimen Black Tea, the cultural heritage Wanmantian Fish Lantern creative products, the ecologically healthy agricultural products, and the lean-manufacturing products that embody the spirit of Huizhou craftsmen.
In September last year, Huangshan Industrial Investment Group signed a memorandum of cooperation with Dragon World Saudi Arabia, taking the first step in entering the Middle East and expanding into the international market by establishing the exhibition center in Saudi Arabia.
This initiative aligns with Huangshan's active response to China's Belt and Road Initiative. It aims to explore the international market, promote Huangshan's high-quality products globally, and facilitate cultural exchange and economic cooperation between China and other countries.
The exhibition center is expected to enrich its product offerings, explore emerging models such as cross-border e-commerce and customized services, and strive to create a comprehensive platform integrating commerce, culture, and tourism to drive the internationalization of the Huangshan brand.