From March 4 to 6, Huangshan Tourism Development was invited to attend one of the most influential global events in the tourism industry, the Berlin International Tourism Fair (ITB). Huangshan's rich tourism and cultural resources were showcased.
Zhang Dehui, Party secretary and chairman of Huangshan Tourism Development, engaged in discussions with representatives from ITB, Tourlane (a renowned German travel service provider), Smart Guide (a global travel guide recommendation app), National Geographic Magazine, and European travel agencies such as CHINA VENTURA from France, China tours from Germany, and China Travel Service Europe The talks focused on enhancing promotion and strengthening cooperation to attract more international visitors to Huangshan.
Huangshan Tourism Development signed a cooperation agreement with China Travel Service Europe for inbound tourism. The agreement aims to enhance Huangshan's tourism products, launch them across Europe, and attract overseas tourists to Huangshan.
Guido, the head of China Travel Service Europe, said that Huangshan's exceptional tourism resources attract international visitors.
"Huangshan, boasting a combination of World Cultural and Natural Heritage sites, a UNESCO Global Geopark, and a UNESCO Biosphere Reserve, has long been a prominent symbol of China's cultural tourism on the global stage. Today, we are dedicated to creating a diverse, colorful, and uniquely themed cultural tourism destination," said Zhang.
Huangshan attends the Berlin International Tourism Fair. [Photo/Huangshan Daily]