At the Berlin International Tourism Fair (ITB), Huangshan Tourism Development and Germany's TUI Group signed a strategic cooperation memorandum. The agreement aims to deepen collaboration in high-level exchanges, hotel business, marketing and promotion, international talent cooperation, catering services, and capital investment.
Back in September 2023, an Anhui economic and trade delegation visited Germany, including a visit to TUI Group, expressing a desire for the group to introduce excellent hotel and resort brands and management models to Anhui for cooperation in project construction, mutual flow of visitors, product development, and integrated operations.
During the 40th anniversary commemoration of the friendly relations between Anhui province and Lower Saxony on May 29, 2024, Huangshan Tourism Development and TUI Group signed a cooperation agreement on the Huangshan Xuanyuan International Hotel project.
Established in Berlin in 1968, TUI Group is a globally renowned tourism conglomerate covering the entire tourism value chain. The group includes robust tour operators, over 1,800 travel agencies, leading online travel portals, five airlines with 150 aircraft, nearly 500 resorts, 20 cruise ships, and multiple ground-handling agencies worldwide, offering a seamless holiday experience to over 27 million customers across 180 regions globally.
Huangshan Tourism Development and Germany's TUI Group sign a memorandum of strategic cooperation. [Photo/Huangshan Daily]