Huangshan's iconic stinky mandarin fish — a specialty known for its strong aroma and rich umami flavor — has entered international markets, with its first-ever export shipment arriving in Singapore on Nov 19.
Workers at the airport load packages onto the flight bound for Singapore. [Photo/Huangshan Daily]
Huangshan is not only a renowned tourism destination but also a national hub for the processing and distribution of stinky mandarin fish. The city has developed a complete industry chain, making it the second-largest agricultural specialty in the region after tea.
However, the journey to international markets was not easy. Technical trade barriers, complex regional quality control, and a lack of overseas market awareness had long hindered exports.
Overcoming these obstacles required collaboration between research teams and the local producer, Huangshan Huimu Industrial Co. By refining traditional techniques and standardizing production, they successfully met both international standards and preserved the authentic taste.
The mandarin fish preserves its traditional taste through innovative techniques. [Photo/Huangshan Daily]
Huangshan Customs played a key role by implementing a full-chain quality monitoring system, ensuring the safety and traceability of the product.
With this support, the stinky mandarin fish successfully entered the Singapore market, where it has already gained recognition in Chinese supermarkets and high-end dining channels.