Google and Amazon taking expertise to Shizimen

The world's largest print consumables trade show is to bring Google and Amazon to the Zhuhai International Convention & Exhibition Center from Oct 12 to 14. 

The industry heavyweights are expected to display advances in big data application sharing at RemaxWorld Expo 2017. They will tell how they utilize data analysis to realize precision marketing, the sponsor, Recycling Times Media, announced on Sept 8.

Yin Tianji, head of Google Greater China's channel sales department, will discuss the company's unique marketing mode. Meanwhile, Amazon's senior business development manager, Shi Bo, will share his experience in a seminar on helping traders to expand overseas markets.

The big data discussions are intended to shed light on industry trends and stimulate fresh developmental thinking, according to Tony Lee, chairman of the board of Recycling Times (RT) Group.

He stated that the key to the next round of industry competition is precision marketing based on data analysis. The Shizimen expo will both foster business contacts and provide insight into how to find future customers.

The two tech giants were invited because of their pioneering pursuits in the sector. 

Rema Asia Expo 2014 [Photo courtesy office.pconline.com.cn]

Successful products such as Google Drive and Google Maps, and the development of Alexa -- the artificial intelligence service and personal digital assistant from Amazon -- are credited with the huge volume of user data accumulated for deep exploration of applications, said an industry observer.

Google led a ranking of the 10 most valuable brands in 2017 published by BrandZ, a position it has held for seven of the past 11 years.

The internet giant, growing out of a simple search engine, is the most valuable brand in the world, worth more than $245 billion, according to reports. It is now an all-rounder in online technologies including searches, cloud computing, software, and hardware.

Amazon, also an American multinational company, was listed in fourth place; its brand value has rocketed to $139 billion. It now provides e-commerce, cloud computing, and even grocery delivery, among other frontier fields.

RemaxWorld Expo, as it has done for the past decade, will display cutting-edge technologies and products in print equipment and consumables, office stationery, intelligent office solutions, and 3D printing.

More than 450 enterprises will attend the annual event to network with some 15,000 purchasers.