Porsche to neighbor Real Madrid in Novotown

The world's first Porsche-themed auto experience theme center is to bring interactive racing, exclusive sports car exhibits, specialty cuisine, and retail concessions to Hengqin New Area.

Lai Fung Holdings and eSun Holdings, both members of Hong Kong conglomerate Lai Sun Group, announced their agreement with the German luxury auto brand on Sept 28.

Covering some 15,000 sq m, the auto experience theme center is locating in Hengqin Novotown Phase II. It will join the interactive football experience center to be constructed and operated under a partnership announced earlier this month between Lai Fung Holdings and Spain-based Real Madrid Club de Fútbol.

Novotown, a dual-phase project located in the heart of Hengqin, is positioned as a cultural and creative incubator featuring a mix of cultural and entertainment attractions. 

Porsche sports car [File photo]

Cultural experiences in Phase I include Lionsgate Entertainment World™, National Geographic Ultimate Explorer, a healthcare and beauty cultural center, multi-purpose performance hall, wedding ceremony venue, Hyatt Regency Hotel, and concept retail and dining sites.  

Both the football and auto experience theme centers are adjacent low-rise buildings, said an official from the Administrative Committee of Hengqin New Area.